1 When most people refer to love; they end up conflating it with infatuation.
2 Infatuation is a phase of attraction that is obsessive. It is a superficial emotion that results in contempt between all parties as they accrue time spent together.
3 Infatuation is common amongst those that believe in "love at first sight."
4 Love is built on the foundation of attraction. It is a bond that is built when you serve someone and is reinforced when they signal their appreciation of you by also serving you.